With more and more consumers packing smartphones, expanding your marketing efforts to include a mobile campaign makes tons of sense. The one problem that many professionals struggle with is how different mobile marketing is from other types of promotion and advertising. As you're about to find out, the key to getting the most out of mobile marketing is shifting your focus to cultivating relationships with existing customers.
To begin with, mobile marketing is not mass advertising.
You can't send out unsolicited marketing messages; your audience is limited to those people who voluntarily agree to receive messages. This means that the customers you're speaking to are already interested in your products or services. Don't waste time hyping your brand. Concentrate on rewarding the interest these customers are expressing.
