Why Internet Marketing is Good for Your Business

Regardless of the size of your business or what you're attempting to sell, as long as you're operating online in any fashion, you'll need to implement some sound Internet marketing techniques. The right Internet marketing ensures your success and helps you to develop a base. There are many positive benefits dealing with Internet marketing, and you will read about some of them below.

First n1 the list is, Internet marketing is awesome for any type of small business since it's a low-cost way to advertise. Setting up your website,altogether is a very low-cost, for your business. But when it comes to your marketing, you'll pay almost nothing by opting for Internet-based tactics.

It's also very easy to target the right audience when you're marketing online. If you're marketing in a newspaper or via TV, for example, you're sending out a broad message that only a certain niche will be interested in. However, when you market online, there are different variables you can change to ensure that you're reaching a more narrowly defined audience.

A New Year, A New Strategy: Social Media Marketing in 2013

You may not realize this, but Facebook began as a site created solely for students. In fact, most social media sites were create for personal purposes, as a way of allowing people to connect with family members and friends. However, social media has morphed into a powerful tool for businesses; in fact, the vast majority of successful companies have established a social media presence on one site or another. If you are interested in using social media to help your business achieve success, the following tips will help you.

Be relevant

Make sure your posts have something to do with your business, even if it is in a roundabout way. In the beginning, owners weren't quite sure what to do on social media sites. Many were posting personal things about their day or their life in general. However, that isn't going to help your bottom line, and it may even turn off some potential customers. Instead, focus on posting things that will be beneficial to your target audience.  A sale you are having, an inspirational quote and an interesting tidbit could all apply here.

Local Internet Marketing Company Ajax Union Uses Facebook to Join Fight Against Breast Cancer

In affiliation with Google and the Susan G. Komen for the Cure’s Pink Pin Initiative, search engine agency Ajax Union has developed a Facebook campaign to raise funds for and awareness about the growing presence of breast cancer in the United States.

In an effort to promote awareness about the rise in cases of breast cancer in the United States, Ajax Union - a business marketing company online at http://www.AjaxUnion.com - has taken part in the Pink Pin Initiative, a partnership between Google and breast cancer awareness group Susan G. Komen for the Cure.

According to Breastcancer.org, approximately 1 in 8 U.S. women will develop breast cancer in the course of their lifetimes. To raise awareness of this staggering statistic, Ajax Union created "1 in 8," a Facebook campaign in which the internet marketing company will donate $1 for each new fan its Facebook page receives before the end of November, as well as an extra $1 for every eighth fan, up to $100.

“People don’t always realize just how widely the effects of breast cancer can reach. Anyone could develop it - a relative, a friend, a neighbor. It doesn’t discriminate. We heard about the Pink Pink Initiative and thought that would be the perfect way to do our part to help,” said Sarah Mogin, head of social online marketing and PR at Ajax Union.

Breastcancer.org also reports that over the course of 2011, there have been over 2.6 million breast cancer survivors in America. Ajax Union is hoping to do its part to raise that number.

"Being one of the first 1,000 New York businesses to register for the Google Pink Pin cause, we really wanted to inspire and rally everyone in our network to join the fight against breast cancer," said Elizabeth Apfelbaum, a Vice President at the internet marketing company.

As seen on the Pink Pin map at http://www.PinkPin.com, the majority of participating businesses are located in New York City, although companies throughout the country have also stepped up to participate. A handful of businesses are participating in other countries as well, including Mexico, Chile, and Saudi Arabia. In the first 24 hours alone 300 businesses signed up to take part in the Pink Pin Initiative.

Registered companies have an extra incentive to raise funds - Google has promised to match up to $50,000 of all donations made by Ajax Union SEO NY and the other participating business, bringing the projected grand total to $100,000. Consumers as well as businesses are encouraged to contribute to the Pink Pink Initiative as well, whether by donating in-store at participating business or over the web.

Ajax Union offers a number of internet marketing strategies for small businesses, including Search Engine Optimization (SEO), Pay-Per-Click Management (PPC), email online marketing, and PR. For more information on Ajax Union and the company's internet advertising services, visit http://www.AjaxUnion.com or learn about the "1 in 8" campaign at http://www.facebook.com/AjaxUnion.more information...

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Source: http://www.pr.com

Half of social networkers worried about privacy: poll

Half of Americans who have a profile on social networking sites such as Facebook and MySpace are worried about their privacy, according to a new poll.

The Marist survey showed that people over 60 are the most worried about privacy, and women are more concerned than men.

"We're in an era of information. Some people are concerned, reluctant and skittish about the extent of online information. There's a privacy element that some people feel is getting lost," said Dr. Lee Miringoff, director of the Marist College Institute for Public Opinion.

Privacy on social networking sites is an ongoing issue. Facebook recently changed its policies to give users more control over how much information from their profiles is public following protests from privacy watchdogs and consumers about the difficulty in changing default account settings.

"It doesn't take much to increase the concern factor and when headlines start blaring about breakdowns in privacy, that goes a long way to raising people's concerns," Miringoff added.

The poll showed that 27 percent of the 1,004 people who took part in the survey were concerned about privacy on social networking websites, and a further 23 percent were very concerned.

Older Americans are more worried about privacy, he said, because social networking websites do not come as naturally to them as to younger people who have a more carefree attitude about the sites and privacy.

Overall, 43 percent of Americans said they keep in touch via social networking websites such as Facebook, MySpace and LinkedIn. Forty percent of men, and 45 percent of women, said they had a profile on a networking site.more information...

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Source: http://news.yahoo.com/

'Google Me' site may be in the works

If online reports are to be believed, Google could be cooking up a rival for Facebook -- and bringing the maker of popular social games like "FarmVille" with them.

Google Games, built around some sort of partnership with casual-gaming company Zynga, is in the works and would be part of a larger social network called Google Me, according to technology blog Tech Crunch.

Statements from notable internet players, including Digg founder Kevin Rose and a former Facebook chief technical officer, have suggested in recent weeks that the search-engine giant is working on a social network geared toward rivaling Facebook.

TechCrunch this weekend reported that unnamed sources said Google has invested between $100 and $200 million in Zynga, the maker of successful online social games like "FarmVille" and "Mafia Wars."

The investment part of the deal was confirmed last month and a "larger strategic project" is still in the works, according to that report.

A Zynga spokeswoman said Monday that the company has no comment on the reports. A Google spokesman referred questions to the company's media-relations e-mail account, which did not respond to inquiries.

The popularity of Zynga's games -- more than 50 million people play them on any given day, according to developerAnalytics -- could bring considerable heft to any online networking or gaming project Google launched.

The obvious question then would become whether the "Farmville" maker would pull its games from Facebook. That would be a tall order considering the success those games have seen.
more information...

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Source:http://edition.cnn.com/