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Showing posts with label Google. Show all posts
Showing posts with label Google. Show all posts
Local Internet Marketing Company Ajax Union Uses Facebook to Join Fight Against Breast Cancer
In affiliation with Google and the Susan G. Komen for the Cure’s Pink Pin Initiative, search engine agency Ajax Union has developed a Facebook campaign to raise funds for and awareness about the growing presence of breast cancer in the United States.
In an effort to promote awareness about the rise in cases of breast cancer in the United States, Ajax Union - a business marketing company online at http://www.AjaxUnion.com - has taken part in the Pink Pin Initiative, a partnership between Google and breast cancer awareness group Susan G. Komen for the Cure.
According to Breastcancer.org, approximately 1 in 8 U.S. women will develop breast cancer in the course of their lifetimes. To raise awareness of this staggering statistic, Ajax Union created "1 in 8," a Facebook campaign in which the internet marketing company will donate $1 for each new fan its Facebook page receives before the end of November, as well as an extra $1 for every eighth fan, up to $100.
“People don’t always realize just how widely the effects of breast cancer can reach. Anyone could develop it - a relative, a friend, a neighbor. It doesn’t discriminate. We heard about the Pink Pink Initiative and thought that would be the perfect way to do our part to help,” said Sarah Mogin, head of social online marketing and PR at Ajax Union.
Breastcancer.org also reports that over the course of 2011, there have been over 2.6 million breast cancer survivors in America. Ajax Union is hoping to do its part to raise that number.
"Being one of the first 1,000 New York businesses to register for the Google Pink Pin cause, we really wanted to inspire and rally everyone in our network to join the fight against breast cancer," said Elizabeth Apfelbaum, a Vice President at the internet marketing company.
As seen on the Pink Pin map at http://www.PinkPin.com, the majority of participating businesses are located in New York City, although companies throughout the country have also stepped up to participate. A handful of businesses are participating in other countries as well, including Mexico, Chile, and Saudi Arabia. In the first 24 hours alone 300 businesses signed up to take part in the Pink Pin Initiative.
Registered companies have an extra incentive to raise funds - Google has promised to match up to $50,000 of all donations made by Ajax Union SEO NY and the other participating business, bringing the projected grand total to $100,000. Consumers as well as businesses are encouraged to contribute to the Pink Pink Initiative as well, whether by donating in-store at participating business or over the web.
Ajax Union offers a number of internet marketing strategies for small businesses, including Search Engine Optimization (SEO), Pay-Per-Click Management (PPC), email online marketing, and PR. For more information on Ajax Union and the company's internet advertising services, visit http://www.AjaxUnion.com or learn about the "1 in 8" campaign at http://www.facebook.com/AjaxUnion.more information...
Source: http://www.pr.com
Google Launches New Image Search Ads
Google began rolling out a new design for its image search today,and along with that came a new ad format. The format is called (appropriately) Image Search Ads.
"These ads appear only on Google Images, and they let you include a thumbnail image alongside your lines of text," explains Google Images Product Manager Nate Smith. "we hope they’re a useful way to reach folks who are specifically looking for images."
Advertisers can review specific performance metrics for their ads on Google Images. They are priced the same as standard AdWords ads with cost-per-click pricing.
Advertisers can create the ads using Google's Display Ad Builder. They can use a template to pair relevant ad text with targeted images.
To create an Image Search Ad, simply go to your AdWords account, select the campaign or ad group where you want to create it, click the Ads tab, select Display ad builder from the "new ad" drop-down menu, then select "templates for search" and choose Image Search Ad.
Google recommends that advertisers create a new ad group so that they can target keywords, adjust bids, and track performance for ads specifically on Google Images.
more information...
Source: http://www.webpronews.com/
"These ads appear only on Google Images, and they let you include a thumbnail image alongside your lines of text," explains Google Images Product Manager Nate Smith. "we hope they’re a useful way to reach folks who are specifically looking for images."
Advertisers can review specific performance metrics for their ads on Google Images. They are priced the same as standard AdWords ads with cost-per-click pricing.
Advertisers can create the ads using Google's Display Ad Builder. They can use a template to pair relevant ad text with targeted images.
To create an Image Search Ad, simply go to your AdWords account, select the campaign or ad group where you want to create it, click the Ads tab, select Display ad builder from the "new ad" drop-down menu, then select "templates for search" and choose Image Search Ad.
Google recommends that advertisers create a new ad group so that they can target keywords, adjust bids, and track performance for ads specifically on Google Images.
more information...
Source: http://www.webpronews.com/
'Google Me' site may be in the works
If online reports are to be believed, Google could be cooking up a rival for Facebook -- and bringing the maker of popular social games like "FarmVille" with them.
Google Games, built around some sort of partnership with casual-gaming company Zynga, is in the works and would be part of a larger social network called Google Me, according to technology blog Tech Crunch.
Statements from notable internet players, including Digg founder Kevin Rose and a former Facebook chief technical officer, have suggested in recent weeks that the search-engine giant is working on a social network geared toward rivaling Facebook.
TechCrunch this weekend reported that unnamed sources said Google has invested between $100 and $200 million in Zynga, the maker of successful online social games like "FarmVille" and "Mafia Wars."
The investment part of the deal was confirmed last month and a "larger strategic project" is still in the works, according to that report.
A Zynga spokeswoman said Monday that the company has no comment on the reports. A Google spokesman referred questions to the company's media-relations e-mail account, which did not respond to inquiries.
The popularity of Zynga's games -- more than 50 million people play them on any given day, according to developerAnalytics -- could bring considerable heft to any online networking or gaming project Google launched.
The obvious question then would become whether the "Farmville" maker would pull its games from Facebook. That would be a tall order considering the success those games have seen.
more information...
Source:http://edition.cnn.com/
Google Games, built around some sort of partnership with casual-gaming company Zynga, is in the works and would be part of a larger social network called Google Me, according to technology blog Tech Crunch.
Statements from notable internet players, including Digg founder Kevin Rose and a former Facebook chief technical officer, have suggested in recent weeks that the search-engine giant is working on a social network geared toward rivaling Facebook.
TechCrunch this weekend reported that unnamed sources said Google has invested between $100 and $200 million in Zynga, the maker of successful online social games like "FarmVille" and "Mafia Wars."
The investment part of the deal was confirmed last month and a "larger strategic project" is still in the works, according to that report.
A Zynga spokeswoman said Monday that the company has no comment on the reports. A Google spokesman referred questions to the company's media-relations e-mail account, which did not respond to inquiries.
The popularity of Zynga's games -- more than 50 million people play them on any given day, according to developerAnalytics -- could bring considerable heft to any online networking or gaming project Google launched.
The obvious question then would become whether the "Farmville" maker would pull its games from Facebook. That would be a tall order considering the success those games have seen.
more information...
Source:http://edition.cnn.com/
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