Showing posts with label cancer. Show all posts
Showing posts with label cancer. Show all posts

Cancer drug reverses Alzheimer's disease in mice: Hope for humans?


A new study of a promising Alzheimer's treatment has doctors buzzing that the drug may reverse the deadly neurodegenerative disease. But the new treatment isn't a new drug at all, rather a skin cancer pill that's been FDA-approved for more than a decade.
The drug, bexarotene, reversed signs of Alzheimer's in mice brains and also improved their memory in as little as 72 hours, according to the study.
"This is an unprecedented finding," study author Paige Cramer, a PhD candidate at Case Western Reserve School of Medicine, said in a university written statement. "Previously, the best existing treatment for Alzheimer's disease in mice required several months to reduce plaque in the brain."
Bexarotene - sold under the brand name Targretin - was approved by the FDA in 1999 for treating cutaneous T-cell lymphoma, a cancer of the white blood cells that primarily affects the skin. But the drug also happens to switch on a gene that makes a naturally occurring protein in the brain called Apolipoprotein E, or ApoE.
Previous research by study co-author Dr. Gary Landreth, a professor of neurosciences at Case Western Reserve, showed that ApoE could help facilitate the removal of amyloid beta proteins, which are a toxic substance in the brain that causes plaque buildup that's a marker for Alzheimer's.
Dr. Landreth and his grad student, Cramer, thought if they could use this drug to increase ApoE, then maybe they could reduce some of the plaques in mice that were genetically bred to have Alzheimer's. The researchers found that the drug caused a 50 percent reduction in the amount of amyloid plaques within only three days, and after 14 days, they saw a 75 percent reduction. The drug essentially "reprogrammed" the brain's immune cells to "eat" the amyloid plaques.
The brain plaque reduction was also associated with improvements in the rat's behavior. Mice instinctively make nests out of materials around them, but mice with Alzheimer's typically fail this task. But after 72 hours of bexarotene treatment, the Alzheimer's mice could build nests from tissue paper, and also performed better on other tests, which suggest a "clearer thought process," Cramer said in a university video.
The study is published in the Feb. 9 issue of the journal, Science.

One caveat to the study - mice aren't people. Despite how promising the findings may seem, the researchers tempered expectations.
"I want to say as loudly and clearly as possible that this was a study in mice, not in humans," Landreth told CNN. "We've fixed Alzheimer's in mice lots of times, so we need to move forward expeditiously but cautiously."
Dr. Maria C. Carrillo, director of scientific relations at the Alzheimer's Association agreed and told the Washington Post, "We need to be cautiously optimistic and pursue this lead as we would any other." But she added, "This an exciting study is that it involves a repurposed drug."
The researchers hope to get approval to study bexarotene in humans as soon as possible, and Landreth told the Post there's an urgency since he's heard from other doctors that patients are already asking about bexarotene.
"We've got to work fast, and we have got to be right," Landreth said. "We can't screw this up."
Alzheimer's is the sixth leading cause of death in the U.S., according to the CDC, taking more than 83,000 lives this past year. More than 5 million people already have Alzheimer's or related dementia, a number that is expected to more than double by 2050 because of the aging population, according to the Alzheimer's Association.more information...


Source: http://www.cbsnews.com

Local Internet Marketing Company Ajax Union Uses Facebook to Join Fight Against Breast Cancer


In affiliation with Google and the Susan G. Komen for the Cure’s Pink Pin Initiative, search engine agency Ajax Union has developed a Facebook campaign to raise funds for and awareness about the growing presence of breast cancer in the United States.

In an effort to promote awareness about the rise in cases of breast cancer in the United States, Ajax Union - a business marketing company online at http://www.AjaxUnion.com - has taken part in the Pink Pin Initiative, a partnership between Google and breast cancer awareness group Susan G. Komen for the Cure.


According to Breastcancer.org, approximately 1 in 8 U.S. women will develop breast cancer in the course of their lifetimes. To raise awareness of this staggering statistic, Ajax Union created "1 in 8," a Facebook campaign in which the internet marketing company will donate $1 for each new fan its Facebook page receives before the end of November, as well as an extra $1 for every eighth fan, up to $100.

“People don’t always realize just how widely the effects of breast cancer can reach. Anyone could develop it - a relative, a friend, a neighbor. It doesn’t discriminate. We heard about the Pink Pink Initiative and thought that would be the perfect way to do our part to help,” said Sarah Mogin, head of social online marketing and PR at Ajax Union.

Breastcancer.org also reports that over the course of 2011, there have been over 2.6 million breast cancer survivors in America. Ajax Union is hoping to do its part to raise that number.

"Being one of the first 1,000 New York businesses to register for the Google Pink Pin cause, we really wanted to inspire and rally everyone in our network to join the fight against breast cancer," said Elizabeth Apfelbaum, a Vice President at the internet marketing company.

As seen on the Pink Pin map at http://www.PinkPin.com, the majority of participating businesses are located in New York City, although companies throughout the country have also stepped up to participate. A handful of businesses are participating in other countries as well, including Mexico, Chile, and Saudi Arabia. In the first 24 hours alone 300 businesses signed up to take part in the Pink Pin Initiative.

Registered companies have an extra incentive to raise funds - Google has promised to match up to $50,000 of all donations made by Ajax Union SEO NY and the other participating business, bringing the projected grand total to $100,000. Consumers as well as businesses are encouraged to contribute to the Pink Pink Initiative as well, whether by donating in-store at participating business or over the web.

Ajax Union offers a number of internet marketing strategies for small businesses, including Search Engine Optimization (SEO), Pay-Per-Click Management (PPC), email online marketing, and PR. For more information on Ajax Union and the company's internet advertising services, visit http://www.AjaxUnion.com or learn about the "1 in 8" campaign at http://www.facebook.com/AjaxUnion.more information...